About AJB & Associates

Mr. Asim Javed is a senior finance executive and business advisor with over 18 years of professional experience spanning corporate finance, financial leadership, audit, risk management, and business transformation. He has held senior leadership positions, including Chief Financial Officer, Group Financial Controller, and Senior Manager Finance & Accounts, working across diverse business environments in Pakistan and international markets.

His professional expertise combines strategic financial management with strong technical grounding in accounting, financial reporting, corporate governance, internal controls, financial planning and analysis, and enterprise risk management. He has extensive experience managing complex, multi-entity and multi-currency financial environments, treasury operations, business performance, and financial systems transformation.

His career includes leadership and transformation assignments involving SAP and NetSuite implementations, financial process redesign, and enterprise-wide reporting structures. Notable achievements include recovering USD 1.2 million in previously unrecognised revenue through forensic financial reconstruction and delivering AED 0.5 million in cost savings through the restructuring of audit arrangements. He has also held financial leadership responsibility in business environments exceeding USD 2 billion in revenue.

As Founder and CEO of AJB & Associates, Asim brings together executive financial leadership, technical expertise, and a structured professional delivery model to support businesses and professional service firms. His focus is on building stronger financial functions, improving governance and operational efficiency, and enabling sustainable business growth through informed financial decision-making.

Ms. Shama Noreen leads Strategic Partnerships at AJB & Associates, overseeing partnership development, business relationships, market outreach, and client acquisition initiatives. Her role focuses on identifying strategic opportunities, developing professional networks, and establishing collaborative relationships with accounting firms, professional service providers, and growing businesses across international markets.

With a multidisciplinary background spanning finance, human resource management, digital marketing, business development, and client communications, she brings a cross-functional perspective to partnership development and commercial growth. Her experience includes lead generation, strategic outreach, LinkedIn positioning, proposal development, client engagement, and business relationship coordination.

At AJB & Associates, she works towards expanding the firm's international footprint, developing strategic alliances, and creating sustainable business opportunities. She also plays a key role in aligning market opportunities with the firm's service capabilities, ensuring that prospective partnerships translate into meaningful and commercially viable engagements.

Her approach centres on relationship building, effective communication, market awareness, and developing partnerships that create long-term value for all stakeholders.

Ms. Shazia is a well-versed and thorough finance professional who oversees finance and engagement delivery operations for our US clients. She manages the day-to-day flow of client work, from onboarding and scoping through to review and final delivery, making sure every engagement runs on schedule, follows the agreed process and meets the firm's quality standards. She works closely with client teams and our engagement leads, keeps workloads balanced through busy periods, and tracks turnaround and deliverables so that issues are caught early rather than at the deadline.

Alongside client delivery, Shazia leads HR and people relations across the practice. She oversees recruitment and onboarding, supports staff development and performance conversations, and is a trusted point of contact for the team, helping sustain a culture that is respectful, supportive and accountable. She also manages the firm's internal administration, including workplace policies, office operations and day-to-day support functions, with a clear focus on making the workplace safer, better organized and more efficient so the team can concentrate on doing excellent work for clients.

Ms. Faiza Javed is a finance professional with more than a decade of experience spanning corporate finance, financial operations, accounting, financial controls, and reporting. She has worked across established corporate and institutional environments, including Zong CMPak, Ufone, Youth Impact, and Zarai Taraqiati Bank, developing a strong understanding of financial processes, transaction management, and organisational financial controls.

Her professional expertise encompasses accounts payable and receivable, financial reconciliations, invoice verification, procurement-related financial controls, tax deductions, month-end closing, financial reporting, and ERP-based financial operations. She has practical exposure to enterprise financial systems, including SAP and Oracle, with experience in transaction scrutiny, purchase order matching, payment processing, and financial documentation.

A fellow ACCA member with additional professional studies in Chartered Accountancy, Faiza combines technical accounting knowledge with practical corporate finance experience. Her approach emphasises accuracy, process discipline, financial transparency, and effective coordination across business functions.

At AJB & Associates, she contributes to the firm's finance and accounting delivery capabilities, supporting clients through structured financial processes, reliable reporting, transaction-level controls, and disciplined execution. Her focus is on ensuring that financial operations remain accurate, efficient, and aligned with established professional standards.